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‘You Can Be Successful and Still Achieve Other Dreams’: Sarah Michelle Gellar Talks Baking Biz

Sarah Michelle Gellar is slaying a different kind of beast these days: hunger.

The star co-founded Foodstirs, a company that makes kid-friendly baking kits and mixes with and eye toward sustainable and clean ingredients.

“We think that all food comes from Instacart,” says Gellar. “You press a button and it gets delivered. I like going back and thinking about what goes into that.”

Foodstirs recently expanded its line to mug cake and chewy oat bar mixes, available online and at many grocery stores.

Read on to find out why Gellar kicked off Foodstirs—and how her Buffy role helped get it started.

What’s the story behind Foodstirs?

As a working parent, I was always looking for activities that could really engage my child where we create memories and it wasn’t screen-time or going to the movies. It was right in that phase where all of the baking championships and all the food shows were popular. I went on Pinterest and I looked at some of these recipes and was so overwhelmed. We went to the supermarket to get a mix, hoping that it would be easier, and we were kind of shocked to find that when you look at a grocery store, the perimeter is so modernized—it’s organic, it’s all natural and non-GMO and fair trade and all these things. When you get in the center aisle, it’s still those brands that were around when my mom was a kid with the same ingredients. We decided it’s a really great opportunity, selfishly, because it was something that we wanted. And then we realized it wasn’t just about parents. Life is hard and you want to be able to indulge, and you want to indulge in the best possible way.

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Credit: Parade.com

Kris