InStyle: Sarah Michelle Gellar Explains How She Went from Buffy to Business Woman

Celebrating 5 Years Online!

Yesterday, September 22nd, marked Captivating SMG‘s 5th year online. I would like to take a moment to thank everyone for their continued support ever since I took the site over. Thank you so much for continuing to visit. Here’s to hoping for many more years to come!


BAKING IT DOWN with Sarah Michelle Gellar

Vera Bradley x Blessings in a Backpack Event – September 5th

I’ve added photos of Sarah from yesterday’s charity event. She co-Hosted Vera Bradley x Blessings in a Backpack event at Vista Charter Public School.

‘You Can Be Successful and Still Achieve Other Dreams’: Sarah Michelle Gellar Talks Baking Biz

Sarah Michelle Gellar is slaying a different kind of beast these days: hunger.

The star co-founded Foodstirs, a company that makes kid-friendly baking kits and mixes with and eye toward sustainable and clean ingredients.

“We think that all food comes from Instacart,” says Gellar. “You press a button and it gets delivered. I like going back and thinking about what goes into that.”

Foodstirs recently expanded its line to mug cake and chewy oat bar mixes, available online and at many grocery stores.

Read on to find out why Gellar kicked off Foodstirs—and how her Buffy role helped get it started.

What’s the story behind Foodstirs?

As a working parent, I was always looking for activities that could really engage my child where we create memories and it wasn’t screen-time or going to the movies. It was right in that phase where all of the baking championships and all the food shows were popular. I went on Pinterest and I looked at some of these recipes and was so overwhelmed. We went to the supermarket to get a mix, hoping that it would be easier, and we were kind of shocked to find that when you look at a grocery store, the perimeter is so modernized—it’s organic, it’s all natural and non-GMO and fair trade and all these things. When you get in the center aisle, it’s still those brands that were around when my mom was a kid with the same ingredients. We decided it’s a really great opportunity, selfishly, because it was something that we wanted. And then we realized it wasn’t just about parents. Life is hard and you want to be able to indulge, and you want to indulge in the best possible way.

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“Buffy the Vampire Slayer” Reboot

First things first, he has told The Hollywood Reporter that he will be executive producing a reboot of Buffy The Vampire Slayer, with the lead character set to be played by a black actress.

The new show is set to “build on the mythology of the original. Like today’s world, the new Buffy will be richly diverse, with some aspects of the series, like the flagship, seen as metaphors for issues facing society today”, but Whedon will apparently not be involved in the writing or directing process, because…

His second project is a brand new property, titled The Nevers, which is set to air on HBO, which is described as “as an epic science fiction drama about a gang of Victorian women who find themselves with unusual abilities, relentless enemies and a mission that might change the world.”


Sarah on “Home & Family” – May 25th

I’ve added photos of Sarah on the set of the talk-show Home & Family. It should be airing today.

“All My Children” Promotional Shoot Set Added!

I’ve added a set of old All My Children promotional photos from 1993.

Foodstirs’ #MUGLIFE Event – May 3rd, 2018

I’ve added photos from Foodstirs’ #MUGLIFE event that took place in Los Angeles, May 3rd.