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Posted by: Kris |  Date: April 19th 2017 |  Categories: Interview, Press

How much of this new food venture is inspired by being a parent and trying to raise healthy, adventurous eaters?
Every ounce of it. It was a combination of that and also wanting to be a present parent. I love being an actress, but they’re 18- and 19-hour days that involve a lot of travel.

My (business) partner Galit and I had daughters in the same school. They wanted a playdate, and I’m always looking for activities where you can connect. What are the moments that you make memories?

We went to the store to buy a mix, read the packages and thought, we can’t feed our children this. These are ingredients that should have gone out in 1965… We always say it was hiding in plain sight. We started to research the category.

Baking is a five-billion-dollar category with these legacy brands…. It became our mission to clean out people’s pantries. You can have a box mix in there, but it can have the highest-quality ingredients at an accessible price point. I’ve always been a crafty person, but it was painting and Cricut machines. I decided to turn that to food.

You talk about building confidence and cooking skills. Where did that start for you?
It started with the children, really. They’re so fearless. They’ll dump and pour anything in. It was taking a page out of their book. It is all about trial and error. It is OK if you burn something, or if the recipe doesn’t turn out.

Freddie is a chef. He has the culinary training. I am a cook. I am not creating a chateaubriand recipe from scratch, but what I can do is take everyday recipes and make them taste better, look better and be more creative.

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