AllMyChildrenStills_162.jpg
AllMyChildrenStills_160.jpg
AllMyChildrenStills_151.jpg
AllMyChildrenStills_167.jpg
AllMyChildrenStills_165.jpg
AllMyChildrenStills_166.jpg
AllMyChildrenStills_169.jpg
AllMyChildrenStills_168.jpg
AllMyChildrenStills_163.jpg
AllMyChildrenStills_164.jpg
AllMyChildrenStills_157.jpg
AllMyChildrenStills_158.jpg
AllMyChildrenStills_159.jpg
Posted by: Kris |  Date: March 31st 2018 |  Categories: Interview, Press

Sarah Michelle Gellar On How To Slay A Seven-Billion-Dollar Industry
By Michelle King

Sarah Michelle Gellar is a Golden Globe nominee and Emmy award winning actress, who has gone from starring in Buffy to co-founding the food company Foodstirs.

Gellar is taking on a seven-billion-dollar baking-mix and prepared-­foods industry with co-founders Galit Laibow, and Greg Fleishman. “I was really excited about what that change could be and what I would be capable of and what I could push myself to do,” she says.

Foodstirs sells organic and GMO-free baking mixes and kits. Since launching in October 2015, the products have sold in more than 15,000 stores in the United States. This includes retailers like Whole Foods Market, Kroger, Target and soon Starbucks.

Gellar says the career change has been a steep learning curve. “People think that doing a television show is hard. Well try having a business. It is twenty-four hours a day, 7 days a week. It never stops,” says Gellar. In this interview, Gellar shares the secrets to her success and why failing is such an important part of building a business.

Michelle King: How did you get started?

Sarah Michelle Gellar: All of our kids were really enthralled with these baking shows, which were targeting a younger generation. When we wanted to make these products with our children, we were very surprised at the lack of options in the baking category. All we could find were these old legacy brands that were filled with chemicals and ingredients that nobody wanted to see anymore.

When we started to research the category, we saw that it was a seven-billion-dollar category that was being dominated by these older brands that had an 80 percent market share. We thought that was interesting because as a consumer we know what people are looking for. We decided to take the leap and try it.

Click Here to read the rest of the interview.







Comments are closed.
Advertisements
Projects & Appearances
Robot Chicken
Sarah as Daphne Blake / Bubbleisha
Genre:TV Series | Drama
Status: Aired January 2018
Photos || IMDB

Sarah’s Twitter
Sarah’s Instagram
Foodstirs
Family Network
Elite Affiliates
Gregg Sulkin OnlineIan Somerhalder FanJay Ryan OnlineKaley Cuoco DailyNate Buzz OnlineNico Tortorella OnlineRyan Reynolds WebYou?You?You?

Top Affiliates
Forums


Site Information
Owner: Kris
Previous Owner: Summer
Contact: captivatingsmg[at]gmail.com
Open Since: 22nd September 2013
Host: Flaunt Network | DMCA | Privacy Policy

SARAH-MICHELLE-GELLAR.ORG is an unofficial fansite dedicated to Sarah Michelle Gellar. We are in no way affiliated with Sarah her family,management or anyone who knows/works with her. Please do not send any fan mail or hate mail to us. All the photos, videos and graphics are copyrighted to their respective owners.

eXTReMe Tracker