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Posted by: Kris |  Date: January 15th 2018 |  Categories: Interview, Press

We sit down with this wildly smart (and sassy!) trio to talk all things small business from startup advice and stories to the beauty of drowning a bad day in a good brownie.

Posted by: Kris |  Date: December 7th 2017 |  Categories: Interview, Press

For Sarah Michelle Gellar, the days of Mrs. Fields cookies and Famous Amos are long gone–and so are the hour-long episodes of vampire-slaying action.

These days, the actress is taking on some of the giants in the $5 billion baking industry with Foodstirs, her Los Angeles-based brand of organic, non-GMO baking mixes. With the help of co-founders Galit Laibow and Greg Fleishman, the mission is to create and sell kits that are also simple enough to make with kids–Instagram-worthy cookies in six steps or less.

The idea originated one day after Gellar and Laibow made a quick run to a local grocery store. The two friends were prepping for a night of baking with their daughters, but couldn’t find anything that met their nutritional standards. “We were so shocked by the offerings,” Gellar recalls. “It still felt very old-fashioned. When you’re looking at the ingredients and the second on the list is salt, you know something is off.”

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Posted by: Kris |  Date: December 7th 2017 |  Categories: Interview, Press

Posted by: Kris |  Date: November 19th 2017 |  Categories: Interview, Press

Posted by: Kris |  Date: November 19th 2017 |  Categories: Interview, Press

Posted by: Kris |  Date: November 19th 2017 |  Categories: Gallery, Interview, Press, Public Event
Posted by: Kris |  Date: October 26th 2017 |  Categories: Interview, Press

Posted by: Kris |  Date: October 13th 2017 |  Categories: Interview, Press

Craving homemade treats fresh from the oven, but don’t love spending hours in the kitchen—or baking from a box? Turns out from scratch can be easy and kits can be chock-full of goodness. Say hello to Foodstirs by Sarah Michelle Gellar. This new line of family-and-planet-friendly baking mixes are quick, easy, organic, non-GMO and deliciously simple. The scrumptious collection’s now at Target—and we’ve even got a few exclusives that’ll curb any craving (snickerdoodle blondies, chocolate chip pumpkin bread or pumpkin spice pancakes, anyone?).

When they couldn’t find wholesome, easy mixes to bake with their families, friends-turned-business-partners Sarah Michelle Gellar and Galit Laibow (pictured above) and Greg Fleishman decided to take the batter into their own hands—and into their own kitchens. Now they’re stirring up the food industry with Foodstirs. We sat down with Sarah Michelle for the scoop:

Have you always enjoyed baking?
While I was always a professional consumer of baked goods, I was definitely not a professional when it came to preparing them. Sometimes the very idea of baking can seem overwhelming and difficult. With Foodstirs, we make it easy for anyone to make the most delicious treats with the best ingredients.

How has becoming a mom changed your perspective?
I’ve always cared about what I put in my body, but as a mom, that increased tenfold. I am entirely responsible for these little humans. I am also aware that it’s my responsibility to teach them about ingredients, where they come from and how that affects the planet we live on. And most importantly, being in the kitchen as a family is about making memories and connections that last a lifetime.

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Posted by: Kris |  Date: September 2nd 2017 |  Categories: Press

My husband thinks I'm crazy, but I'm not the one who married me. #happyanniversary @realfreddieprinze 15 years!!

A post shared by Sarah Michelle (@sarahmgellar) on

Posted by: Kris |  Date: July 17th 2017 |  Categories: Interview, Press
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