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Category: Press
Inc Interview: December 5th, 2017
Posted by: Kris | Date: December 7th 2017 | Categories: Interview, Press

For Sarah Michelle Gellar, the days of Mrs. Fields cookies and Famous Amos are long gone–and so are the hour-long episodes of vampire-slaying action.

These days, the actress is taking on some of the giants in the $5 billion baking industry with Foodstirs, her Los Angeles-based brand of organic, non-GMO baking mixes. With the help of co-founders Galit Laibow and Greg Fleishman, the mission is to create and sell kits that are also simple enough to make with kids–Instagram-worthy cookies in six steps or less.

The idea originated one day after Gellar and Laibow made a quick run to a local grocery store. The two friends were prepping for a night of baking with their daughters, but couldn’t find anything that met their nutritional standards. “We were so shocked by the offerings,” Gellar recalls. “It still felt very old-fashioned. When you’re looking at the ingredients and the second on the list is salt, you know something is off.”

Click Here to read the full article.

“Harry” – November 22nd, 2017
Posted by: Kris | Date: December 7th 2017 | Categories: Interview, Press

Good Morning America – November 18th, 2017
Posted by: Kris | Date: November 19th 2017 | Categories: Interview, Press

Entrepreneur – Sarah Interview
Posted by: Kris | Date: November 19th 2017 | Categories: Interview, Press

Good+ Halloween Bash Red Carpet – October 22, 2017
Posted by: Kris | Date: October 26th 2017 | Categories: Interview, Press

Sarah’s Target Interview
Posted by: Kris | Date: October 13th 2017 | Categories: Interview, Press

Craving homemade treats fresh from the oven, but don’t love spending hours in the kitchen—or baking from a box? Turns out from scratch can be easy and kits can be chock-full of goodness. Say hello to Foodstirs by Sarah Michelle Gellar. This new line of family-and-planet-friendly baking mixes are quick, easy, organic, non-GMO and deliciously simple. The scrumptious collection’s now at Target—and we’ve even got a few exclusives that’ll curb any craving (snickerdoodle blondies, chocolate chip pumpkin bread or pumpkin spice pancakes, anyone?).

When they couldn’t find wholesome, easy mixes to bake with their families, friends-turned-business-partners Sarah Michelle Gellar and Galit Laibow (pictured above) and Greg Fleishman decided to take the batter into their own hands—and into their own kitchens. Now they’re stirring up the food industry with Foodstirs. We sat down with Sarah Michelle for the scoop:

Have you always enjoyed baking?
While I was always a professional consumer of baked goods, I was definitely not a professional when it came to preparing them. Sometimes the very idea of baking can seem overwhelming and difficult. With Foodstirs, we make it easy for anyone to make the most delicious treats with the best ingredients.

How has becoming a mom changed your perspective?
I’ve always cared about what I put in my body, but as a mom, that increased tenfold. I am entirely responsible for these little humans. I am also aware that it’s my responsibility to teach them about ingredients, where they come from and how that affects the planet we live on. And most importantly, being in the kitchen as a family is about making memories and connections that last a lifetime.

Click Here to read the full article.

September 1st: Sarah & Freddie Celebrate 15 Years of Marriage
Posted by: Kris | Date: September 2nd 2017 | Categories: Press

My husband thinks I'm crazy, but I'm not the one who married me. #happyanniversary @realfreddieprinze 15 years!!

A post shared by Sarah Michelle (@sarahmgellar) on

“MSNBC’s Your Business” – July 16th, 2017
Posted by: Kris | Date: July 17th 2017 | Categories: Interview, Press

Sarah’s Q&A with “The Skimm”
Posted by: Kris | Date: July 10th 2017 | Categories: Interview, Press

What time do you get up? 6:30am.

How many times do you snooze? Never.

Do you snore? Sadly, yes.

What are three things you can’t live without in the AM? Coffee, my kids kisses and snuggles, and coffee.

You have to life swap with one of your characters. You pick: Buffy after she already saved the world, so I could be a super hero without all the pressure lol.

You have a new cookbook. Skimm an easy recipe for us: Foodstirs’ chop chip cookies… you only need two ingredients and 20 minutes.

Favorite line from theSkimm recently?
“7% – The amount of Americans who think chocolate milk comes from brown cows. Classic moo-understanding”

Complete the sentence: Woke up like this: Coffee.

Source: theSkimm on Instagram