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Category: Press
Sarah’s Target Interview
Posted by: Kris | Date: October 13th 2017 | Categories: Interview, Press

Craving homemade treats fresh from the oven, but don’t love spending hours in the kitchen—or baking from a box? Turns out from scratch can be easy and kits can be chock-full of goodness. Say hello to Foodstirs by Sarah Michelle Gellar. This new line of family-and-planet-friendly baking mixes are quick, easy, organic, non-GMO and deliciously simple. The scrumptious collection’s now at Target—and we’ve even got a few exclusives that’ll curb any craving (snickerdoodle blondies, chocolate chip pumpkin bread or pumpkin spice pancakes, anyone?).

When they couldn’t find wholesome, easy mixes to bake with their families, friends-turned-business-partners Sarah Michelle Gellar and Galit Laibow (pictured above) and Greg Fleishman decided to take the batter into their own hands—and into their own kitchens. Now they’re stirring up the food industry with Foodstirs. We sat down with Sarah Michelle for the scoop:

Have you always enjoyed baking?
While I was always a professional consumer of baked goods, I was definitely not a professional when it came to preparing them. Sometimes the very idea of baking can seem overwhelming and difficult. With Foodstirs, we make it easy for anyone to make the most delicious treats with the best ingredients.

How has becoming a mom changed your perspective?
I’ve always cared about what I put in my body, but as a mom, that increased tenfold. I am entirely responsible for these little humans. I am also aware that it’s my responsibility to teach them about ingredients, where they come from and how that affects the planet we live on. And most importantly, being in the kitchen as a family is about making memories and connections that last a lifetime.

Click Here to read the full article.

September 1st: Sarah & Freddie Celebrate 15 Years of Marriage
Posted by: Kris | Date: September 2nd 2017 | Categories: Press

My husband thinks I'm crazy, but I'm not the one who married me. #happyanniversary @realfreddieprinze 15 years!!

A post shared by Sarah Michelle (@sarahmgellar) on

“MSNBC’s Your Business” – July 16th, 2017
Posted by: Kris | Date: July 17th 2017 | Categories: Interview, Press

Sarah’s Q&A with “The Skimm”
Posted by: Kris | Date: July 10th 2017 | Categories: Interview, Press

What time do you get up? 6:30am.

How many times do you snooze? Never.

Do you snore? Sadly, yes.

What are three things you can’t live without in the AM? Coffee, my kids kisses and snuggles, and coffee.

You have to life swap with one of your characters. You pick: Buffy after she already saved the world, so I could be a super hero without all the pressure lol.

You have a new cookbook. Skimm an easy recipe for us: Foodstirs’ chop chip cookies… you only need two ingredients and 20 minutes.

Favorite line from theSkimm recently?
“7% – The amount of Americans who think chocolate milk comes from brown cows. Classic moo-understanding”

Complete the sentence: Woke up like this: Coffee.

Source: theSkimm on Instagram

Freddie definitely has a great partner to raise his children with. He and Sarah first met on the set of I Know What You Did Last Summer and started dating three years later. Since tying the knot in 2002, the two have made us melt with their sweet family moments and enduring love. So, what exactly is the key to their 14-year marriage? The simple answer is laughter. “In Hollywood, and in life, a lot of pretty people get married when they’re really young,” Freddie says. While he admits it’s important to be attracted to the person you’re with, it’s also vital to have that laughter and connection with each other. “Sarah and I like different things, but she respects me and she loves me, and 17 years later, she still makes me laugh at dinner or when we’re watching TV and see something stupid,” he says. “That’s our secret and that’s what works for us. When I’m 60 years old, she’ll still be making me laugh, so we’ll still be together.”

Click Here to read the full interview.

Rockets of Awesome.com’s Interview with Sarah
Posted by: Kris | Date: May 31st 2017 | Categories: Interview, Press

Sarah Michelle Gellar has been slaying it. Nope, not vampires in a Buffy movie (much to her fan club’s dismay) – she was perfecting recipes for her brand new cookbook, Stirring Up Fun With Food.

In case you’re scratching your head right now, let us back up a bit. A few years ago, Sarah launched a super-fun line of healthy (and totally delicious) baking kits and mixes called Foodstirs to get you and your kids bonding in the kitchen.

With two young kids – Charlotte (7.5) and Rocky (4.5) – she wanted to be home more, so she was searching for that thing that would allow her to do that. Cut to a conversation with mom friend Galit Laibow about playground alternatives, and a business idea was born.

Click Here to read the full article.

Journal Sentinel: ‘Buffy’ Actress Stirs Up Fun in the Kitchen
Posted by: Kris | Date: April 19th 2017 | Categories: Interview, Press

How much of this new food venture is inspired by being a parent and trying to raise healthy, adventurous eaters?
Every ounce of it. It was a combination of that and also wanting to be a present parent. I love being an actress, but they’re 18- and 19-hour days that involve a lot of travel.

My (business) partner Galit and I had daughters in the same school. They wanted a playdate, and I’m always looking for activities where you can connect. What are the moments that you make memories?

We went to the store to buy a mix, read the packages and thought, we can’t feed our children this. These are ingredients that should have gone out in 1965… We always say it was hiding in plain sight. We started to research the category.

Baking is a five-billion-dollar category with these legacy brands…. It became our mission to clean out people’s pantries. You can have a box mix in there, but it can have the highest-quality ingredients at an accessible price point. I’ve always been a crafty person, but it was painting and Cricut machines. I decided to turn that to food.

You talk about building confidence and cooking skills. Where did that start for you?
It started with the children, really. They’re so fearless. They’ll dump and pour anything in. It was taking a page out of their book. It is all about trial and error. It is OK if you burn something, or if the recipe doesn’t turn out.

Freddie is a chef. He has the culinary training. I am a cook. I am not creating a chateaubriand recipe from scratch, but what I can do is take everyday recipes and make them taste better, look better and be more creative.

Click Here to read the full article.

Cruel Intentions still has a pulse.

Sources confirm to TVLine that NBC has extended its contractual options on Sarah Michelle Gellar and her fellow cast members through December, a clear indication that the network still has faith in the project.

The buzzy remake failed to secure a series order last month, although entertainment chairman Robert Greenblatt told reporters at the time that the project remains in consideration. “It goes under the heading of embarrassment of riches,” he said. “There’s just so many shows that we have [already] scheduled or ordered.” The exec also conceded that Cruel Intentions is “a bit of an outlier for us, because there’s no other show like it in our list of genres.

“But we like it,” he concluded, “and we’re still discussing it and trying to figure it out.”

Sources tell TVLine that NBC is mulling a possible Summer 2017 launch for Cruel Intentions, a move that would likely require some some budget-tinkering.

source

Cruel Intentions may not have received a formal series order, but NBC is stopping short of calling the Sarah Michelle Gellar-fronted TV adaptation DOA.

During a conference call with reporters to discuss the network’s 2016-17 fall schedule, entertainment chairman Robert Greenblatt said the project remains in consideration. “It goes under the heading of embarrassment of riches,” he said. “There’s just so many shows that we have [already] scheduled or ordered.” The exec also conceded that Cruel Intentions is “a bit of an outlier for us, because there’s no other show like it in our list of genres.

“But we like it,” he concluded, “and we’re still discussing it and trying to figure it out.”

Sources tell TVLine that NBC is mulling a possible summer launch for Cruel Intentions, a move that would likely require some some budget-tinkering.

source