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Category: Press
Foodstirs Launches at Starbucks
Posted by: Kris | Date: February 17th 2018 | Categories: Press

Foodstirs is going a step further in its relationship with the coffee chain. This week, the brand launched a new line of single-serve “mug cake” mixes on its website and on Amazon in chocolate, confetti and cinnamon coffee cake. The line is certified organic and is made with biodynamic and “identity preserved” ingredients.

Starbucks, however, will be the first brick and mortar retailer for the line. Sold as a single serve confetti cake mix, the mixes will debut in approximately 8,000 Starbucks shelves in April.

“A variety of retailers recognize the consumer demand for clean, single serve indulgence that is easy, portable and delicious,” Galit Laibow, co-founder and CEO of Foodstirs, told NOSH.

Click Here to read the full article.

Sarah on Flea Style Podcast
Posted by: Kris | Date: January 15th 2018 | Categories: Interview, Press

We sit down with this wildly smart (and sassy!) trio to talk all things small business from startup advice and stories to the beauty of drowning a bad day in a good brownie.

Inc Interview: December 5th, 2017
Posted by: Kris | Date: December 7th 2017 | Categories: Interview, Press

For Sarah Michelle Gellar, the days of Mrs. Fields cookies and Famous Amos are long gone–and so are the hour-long episodes of vampire-slaying action.

These days, the actress is taking on some of the giants in the $5 billion baking industry with Foodstirs, her Los Angeles-based brand of organic, non-GMO baking mixes. With the help of co-founders Galit Laibow and Greg Fleishman, the mission is to create and sell kits that are also simple enough to make with kids–Instagram-worthy cookies in six steps or less.

The idea originated one day after Gellar and Laibow made a quick run to a local grocery store. The two friends were prepping for a night of baking with their daughters, but couldn’t find anything that met their nutritional standards. “We were so shocked by the offerings,” Gellar recalls. “It still felt very old-fashioned. When you’re looking at the ingredients and the second on the list is salt, you know something is off.”

Click Here to read the full article.

“Harry” – November 22nd, 2017
Posted by: Kris | Date: December 7th 2017 | Categories: Interview, Press

Good Morning America – November 18th, 2017
Posted by: Kris | Date: November 19th 2017 | Categories: Interview, Press

Entrepreneur – Sarah Interview
Posted by: Kris | Date: November 19th 2017 | Categories: Interview, Press

Good+ Halloween Bash Red Carpet – October 22, 2017
Posted by: Kris | Date: October 26th 2017 | Categories: Interview, Press

Sarah’s Target Interview
Posted by: Kris | Date: October 13th 2017 | Categories: Interview, Press

Craving homemade treats fresh from the oven, but don’t love spending hours in the kitchen—or baking from a box? Turns out from scratch can be easy and kits can be chock-full of goodness. Say hello to Foodstirs by Sarah Michelle Gellar. This new line of family-and-planet-friendly baking mixes are quick, easy, organic, non-GMO and deliciously simple. The scrumptious collection’s now at Target—and we’ve even got a few exclusives that’ll curb any craving (snickerdoodle blondies, chocolate chip pumpkin bread or pumpkin spice pancakes, anyone?).

When they couldn’t find wholesome, easy mixes to bake with their families, friends-turned-business-partners Sarah Michelle Gellar and Galit Laibow (pictured above) and Greg Fleishman decided to take the batter into their own hands—and into their own kitchens. Now they’re stirring up the food industry with Foodstirs. We sat down with Sarah Michelle for the scoop:

Have you always enjoyed baking?
While I was always a professional consumer of baked goods, I was definitely not a professional when it came to preparing them. Sometimes the very idea of baking can seem overwhelming and difficult. With Foodstirs, we make it easy for anyone to make the most delicious treats with the best ingredients.

How has becoming a mom changed your perspective?
I’ve always cared about what I put in my body, but as a mom, that increased tenfold. I am entirely responsible for these little humans. I am also aware that it’s my responsibility to teach them about ingredients, where they come from and how that affects the planet we live on. And most importantly, being in the kitchen as a family is about making memories and connections that last a lifetime.

Click Here to read the full article.

September 1st: Sarah & Freddie Celebrate 15 Years of Marriage
Posted by: Kris | Date: September 2nd 2017 | Categories: Press

My husband thinks I'm crazy, but I'm not the one who married me. #happyanniversary @realfreddieprinze 15 years!!

A post shared by Sarah Michelle (@sarahmgellar) on