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Posted by: Kris |  Date: March 31st 2018 |  Categories: Interview, Press

Sarah Michelle Gellar On How To Slay A Seven-Billion-Dollar Industry
By Michelle King

Sarah Michelle Gellar is a Golden Globe nominee and Emmy award winning actress, who has gone from starring in Buffy to co-founding the food company Foodstirs.

Gellar is taking on a seven-billion-dollar baking-mix and prepared-­foods industry with co-founders Galit Laibow, and Greg Fleishman. “I was really excited about what that change could be and what I would be capable of and what I could push myself to do,” she says.

Foodstirs sells organic and GMO-free baking mixes and kits. Since launching in October 2015, the products have sold in more than 15,000 stores in the United States. This includes retailers like Whole Foods Market, Kroger, Target and soon Starbucks.

Gellar says the career change has been a steep learning curve. “People think that doing a television show is hard. Well try having a business. It is twenty-four hours a day, 7 days a week. It never stops,” says Gellar. In this interview, Gellar shares the secrets to her success and why failing is such an important part of building a business.

Michelle King: How did you get started?

Sarah Michelle Gellar: All of our kids were really enthralled with these baking shows, which were targeting a younger generation. When we wanted to make these products with our children, we were very surprised at the lack of options in the baking category. All we could find were these old legacy brands that were filled with chemicals and ingredients that nobody wanted to see anymore.

When we started to research the category, we saw that it was a seven-billion-dollar category that was being dominated by these older brands that had an 80 percent market share. We thought that was interesting because as a consumer we know what people are looking for. We decided to take the leap and try it.

Click Here to read the rest of the interview.

Posted by: Kris |  Date: March 30th 2018 |  Categories: Interview, Press

“I need to make a decision on this,” says Sarah Michelle Gellar.

Her two co-founders, Galit Laibow and Greg Fleishman, stop chatting and join in. It’s mid-November, and they’re standing in the center of their Los Angeles startup office: a converted garage half a block from a pot dispensary, with two rows of desks in the back, a shared office-slash-conference room for the co-founders up front and the words what’s up batches?! towering above a kitchen in the middle. This is Foodstirs, their baking-mix company, and in a week’s time, Gellar is going to be on Harry Connick Jr.’s show, Harry, promoting their products by baking…something. But what? That’s the decision.

The next minute is rapid-fire: The trio seem to seek consensus largely by talking over each other, excitedly and animatedly, as if advancing a collective thought.

Gellar: “I think we have to do gingerbread –”

Fleishman: “It’s the presell into Christmas –”

Laibow: “So gingerbread and –”

OK; go ahead and say it: Celebrity-endorsed baking mixes? This is a company worth taking seriously? It wouldn’t be the first time people dismissed or insulted Foodstirs — even to the founders’ faces. Foodstirs was dissed by countless investors. Retailers. Suppliers. Gellar found that some industry types pooh-poohed the company because of her involvement in it. (In case her identity needs explaining: Buffy the Vampire Slayer. Cruel Intentions. Ask anyone alive in the ’90s.) “If we took no for an answer, this company wouldn’t have existed,” says Laibow, the company’s CEO. “They’d say, ‘Cute little baking brand! Oh, that’s great. Not for us.’ ”

Click Here to read the full interview.

Posted by: Kris |  Date: March 23rd 2018 |  Categories: Press

JERUSALEM — With reboots and revivals dominating the television landscape, it’s only natural that studios are scouring their archives for the titles worth dusting off. So it comes as little surprise that Fox has looked at bringing back cult favorite “Buffy the Vampire Slayer.”

“I think if you look in our library, ‘Buffy’ is probably the most ripe show we have for bringing back,” said Fox TV group chair Gary Newman at the INTV Conference in Jerusalem. But he acknowledged that he “wouldn’t get out of the building alive” if he actually announced it.

“It’s something we talk about frequently, and Joss Whedon is really one of the greatest creators we ever worked with,” he said. “When Joss decides it’s time, we’ll do it. And until Joss decides it’s time, it won’t happen.”

Click Here to read the full article.

Credit: Variety.com

Posted by: Kris |  Date: February 17th 2018 |  Categories: Press

Foodstirs is going a step further in its relationship with the coffee chain. This week, the brand launched a new line of single-serve “mug cake” mixes on its website and on Amazon in chocolate, confetti and cinnamon coffee cake. The line is certified organic and is made with biodynamic and “identity preserved” ingredients.

Starbucks, however, will be the first brick and mortar retailer for the line. Sold as a single serve confetti cake mix, the mixes will debut in approximately 8,000 Starbucks shelves in April.

“A variety of retailers recognize the consumer demand for clean, single serve indulgence that is easy, portable and delicious,” Galit Laibow, co-founder and CEO of Foodstirs, told NOSH.

Click Here to read the full article.

Posted by: Kris |  Date: January 15th 2018 |  Categories: Interview, Press

We sit down with this wildly smart (and sassy!) trio to talk all things small business from startup advice and stories to the beauty of drowning a bad day in a good brownie.

Posted by: Kris |  Date: December 7th 2017 |  Categories: Interview, Press

For Sarah Michelle Gellar, the days of Mrs. Fields cookies and Famous Amos are long gone–and so are the hour-long episodes of vampire-slaying action.

These days, the actress is taking on some of the giants in the $5 billion baking industry with Foodstirs, her Los Angeles-based brand of organic, non-GMO baking mixes. With the help of co-founders Galit Laibow and Greg Fleishman, the mission is to create and sell kits that are also simple enough to make with kids–Instagram-worthy cookies in six steps or less.

The idea originated one day after Gellar and Laibow made a quick run to a local grocery store. The two friends were prepping for a night of baking with their daughters, but couldn’t find anything that met their nutritional standards. “We were so shocked by the offerings,” Gellar recalls. “It still felt very old-fashioned. When you’re looking at the ingredients and the second on the list is salt, you know something is off.”

Click Here to read the full article.

Posted by: Kris |  Date: December 7th 2017 |  Categories: Interview, Press

Posted by: Kris |  Date: November 19th 2017 |  Categories: Interview, Press

Posted by: Kris |  Date: November 19th 2017 |  Categories: Interview, Press

Posted by: Kris |  Date: November 19th 2017 |  Categories: Gallery, Interview, Press, Public Event
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